Understanding Average Auto Insurance Pricing Factors


Intro
In todayâs fast-paced world, understanding the nuts and bolts of financial products is a must, especially when it comes to something as vital as auto insurance. Knowing the average prices and how they fluctuate can be a game-changer for young professionals, students, and small business owners. This part of the article will delve into the foundational concepts surrounding financial literacy that directly influence the decisions made about auto insurance premiums.
Understanding Financial Literacy
To start off, what exactly is financial literacy? At its core, financial literacy is more than just a buzzword; it's the ability to understand and effectively use various financial skills, including budgeting, investing, and most pertinent to this discussion, understanding insurance.
Definition and Importance
Financial literacy encompasses a broad spectrum of knowledge, but specifically in the realm of insurance, it means being astute enough to know how your financial choices affect your insurance rates. For example, your past driving record, age, and even what type of car you drive can dramatically shift your auto insurance prices.
Basics of Financial Literacy
Here are a few key components that highlight the foundations of financial literacy:
- Understanding costs vs. value: Itâs vital to see beyond just the premium price. What coverage are you getting for the cost?
- Risk assessment: Knowing what risks you face and how insurance mitigates those risks can help you choose the right coverage.
- Information gathering: Researching local rates and trends will enable better negotiation and selection.
- Decision making: Itâs not just about picking the lowest price; itâs about understanding the fine print and making informed choices.
"Financial literacy is not just about knowing the numbers; it's about understanding the story behind those numbers."
Importance of Budgeting
Budgeting plays an crucial role in managing finances effectively. A well-planned budget helps you understand where your money is going and allows you to allocate funds for necessary expenses like auto insurance.
Overview of Budgeting
Budgeting means taking a hard look at your income and expenses, figuring out where you can save, and designating funds for various costs. This level of awareness can make a significant difference in selecting the appropriate auto insurance offering without breaking the bank.
Benefits of Having a Budget
A tight budget can transform how you handle your auto insurance costs. Some benefits include:
- Predictability of expenses: Knowing how much you can allocate each month for insurance aids in avoiding last-minute scrambles.
- Improved saving habits: By prioritizing your spending, you leave room for saving on premiums and preparing for unexpected costs.
- Empowerment in decision-making: With a budget, you can make informed choices about whether to pay for additional coverage or raise your deductible.
Intro to Auto Insurance Pricing
Grasping the concept of auto insurance pricing is crucial for anyone who owns a vehicle. It serves not just as a legal obligation, but also as a safety net in case of unforeseen accidents, theft, or damage. Understanding how prices are set can provide consumers with a clearer picture of what they are paying for and why. This knowledge can lead to more informed choices when shopping for insurance, ultimately saving money and ensuring adequate protection.
The landscape of auto insurance pricing is complex, influenced by a myriad of factors that range from demographics to individual driving histories. Young professionals, students, and small business owners, all of whom are often budget-conscious, benefit significantly from understanding these dynamics. With rising costs and a competitive marketplace, having a grasp on insurance pricing can help individuals navigate their options effectively.
Defining Auto Insurance and Its Purpose
At its core, auto insurance is a contract between the vehicle owner and an insurance company, where the latter agrees to provide financial protection against certain risks associated with operating a motor vehicle. This financial coverage can include liability for injuries and property damage to others, protection for oneâs own vehicle, and medical costs resulting from accidents.
The primary purpose of auto insurance is to mitigate financial loss. If one finds themselves in an accident, the costs can be staggering. Medical bills, car repairs, and potential legal fees can pile up quickly, turning what might be a simple incident into a financial disaster. Auto insurance acts as a safeguard, providing peace of mind and ensuring that individuals can recover from accidents without crippling financial repercussions.
Overview of Pricing Models
The pricing models for auto insurance can vary significantly, reflecting not only the perceived risk involved but also the competitive strategies of insurers. Generally, these models can be categorized into two main types: manual rating and algorithmic rating.
- Manual Rating: This traditional model relies on underwriting guidelines set forth by insurance companies to calculate premiums. The underwriter evaluates various factors, including location, driving history, and vehicle type, assigning a premium based on that assessment.
- Algorithmic Rating: This modern approach leverages big data and advanced algorithms to determine insurance rates. Here, data analytics play a crucial role, allowing insurers to tailor rates based on comprehensive risk assessments that take numerous variables into account.
Both models have their advantages and drawbacks. Manual rating tends to be more subjective, relying heavily on underwriters' expertise, while algorithmic rating can provide faster quotes and more tailored pricing based on individual backgrounds.
Factors Influencing the Average Price of Auto Insurance
Understanding the elements that shape auto insurance pricing is pivotal. Various factors contribute to the average cost, impacting how much individuals pay for coverage. These factors encompass demographic variables, driving history, vehicle characteristics, coverage options, and market conditions. By dissecting these influences, consumers can better navigate their choices, potentially lowering their insurance costs or even finding a more suitable policy for their needs.
Demographic Variables
Age Considerations
Age is more than just a number when it comes to auto insurance. Insurance companies often categorize drivers into age groups, each with its own risk profile. Typically, younger drivers face higher premiums due to their limited experience and statistically higher likelihood of accidents. For instance, a 17-year-old is viewed through a different lens than a 40-year-old, who has established a more reliable driving history. This differentiation leads to younger individuals paying considerably more for their insurance.
Unique Feature: Age also influences the types of vehicles younger drivers choose, which may sometimes be sportier and thus more expensive to insure. While it feels like a double whammy, there are benefits too; some insurers offer discounts for good grades or completion of defensive driving courses, which can help offset the costs.
Gender Impacts
When it comes to gender and auto insurance, statistics still play a crucial role. Male drivers, especially those under 25, are often perceived as riskier, leading to higher premiums. However, this trend has seen shifts recently as more data becomes available. For example, female drivers may have lower rates due to fewer claims reported. A critical characteristic of gender impacts is that it highlights a tendency toward generalizing risk, which can feel unjustified to many.
Unique Feature: Some insurance companies have begun to adopt gender-neutral pricing, reflecting the evolving understanding of risk assessments, but this varies widely state by state.
Geographic Location
Insurance rates can vary dramatically based on where you live. Regions with higher crime rates or tumultuous weather often see elevated insurance costs. For example, urban areas may experience higher premiums due to the increased likelihood of accidents, while rural zones may offer lower rates because the traffic is not as dense.
Unique Feature: Additionally, factors like local laws and regulations regarding insurance requirements also play a vital role. It's not uncommon for consumers to feel like they are stuck paying the price of living in a bustling city, even though the costs are not always directly tied to driving habits.
Driving History


Traffic Violations
A clean driving record can be a golden ticket to lower premiums. Those with past traffic violations face steeper costs because insurers view them as higher risks. Even minor infractions, like texting while driving, can remain on your record and haunt you for years, impacting your rates significantly.
Unique Feature: On the flip side, demonstrating safe driving over time can lead to discounts or a safe driver bonus, fostering a culture of prudent driving habits among policyholders.
Accident Records
Having an accident on record isnât just a bummer in personal reputation â it directly affects your auto insurance price. Insurers see past accidents as indicative of future risk, prompting them to raise premiums significantly. The key factor is how long ago these accidents occurred. For example, an accident from five years ago will likely weigh less on your current rates compared to one that happened last year.
Unique Feature: Some companies even offer forgiveness programs where your first accident won't dramatically spike your costs, which can provide a sense of security against minor mishaps.
Vehicle Characteristics
Make and Model
The era of vehicle safety is here, and the make and model of your car significantly influence insurance pricing. High-performance or luxury vehicles typically come with higher premiums due to their higher repair costs. Conversely, compact cars are usually cheaper to insure, primarily because they tend to be less expensive to repair or replace.
Unique Feature: Interestingly, vehicles that are often stolen or associated with higher accidents may attract higher rates. Make sure to research which cars offer lower insurance brackets if youâre considering a purchase.
Safety Ratings
Cars with high safety ratings tend to offer lower insurance premiums because they reduce the risk of injury in accidents. Features like automated braking or collision warning systems can lead to discounts. It's a simple concept: safer vehicles put far less financial stress on insurers.
Unique Feature: Insurers regularly publish lists of vehicles that qualify for reduced premiums, so staying updated when shopping for a new car can be particularly advantageous.
Vehicle Usage
How you use your vehicle can also play a significant role in establishing your insurance rate. Those who use their cars for personal errands may face lower costs compared to those who use vehicles for business purposes, which generally come with higher risks.
Unique Feature: Seasonal usage can also dictate rates; for instance, a vehicle used only in summer months may qualify for a lower premium than one driven year-round.
Coverage Options
Liability Coverage
Liability coverage is often the baseline needed for any insurance policy. It kickstarts your protection against lawsuits resulting from accidents where you are at fault. The minimum required varies by state, but that shouldn't be seen as a recommendation for what's best for you. Opting for higher liability limits can mitigate financial risks.
Unique Feature: However, adding such coverage can raise premiums, which is why a careful weighing of risks versus costs becomes essential in choosing appropriate limits.
Comprehensive and Collision
These types of coverage provide a safety net for different scenarios. Comprehensive coverage protects against non-collision incidents like theft or natural disasters, while collision coverage kicks in for accidents regardless of fault. Having both covers adds to premium costs but ensures more extensive protection.
Unique Feature: The choice between comprehensive versus collision might reflect lifestyle needs, such as urban versus rural driving or daily commutes versus occasional travel.
Deductibles and Premiums
How much youâre willing to pay out-of-pocket in the event of a claim greatly influences your premiums. Higher deductibles often result in lower monthly costs, which appeals to many budget-conscious consumers. However, it creates a balance of risk that must be understood thoroughly.
Unique Feature: For instance, an individual with a risky driving record may be better off opting for lower deductibles to avoid hefty immediate costs should they have to file a claim.
Market Conditions
Insurer Competition
The competitive landscape among insurance providers drastically shapes price levels. When many companies vie for customers, pricing tends to be more favorable for consumers. A saturated market often translates into more options and better deals available.
Unique Feature: However, a lack of competition in some markets may drive prices up, leaving consumers feeling like they're without good choices in quality coverage.
Economy Trends
Broad economic factors, such as inflation and unemployment rates, directly intertwine with auto insurance pricing. During an economic downturn, some consumers may opt for lower coverage or skip insurance altogether, impacting overall market dynamics. Insurers often respond to these changes, adjusting their prices out of necessity.
Unique Feature: Observably, an increase in fuel prices or supply chain issues can also skew rates, affecting how much consumers pay for their auto insurance across the board.
Regional Variations in Auto Insurance Rates
When it comes to auto insurance pricing, the geographic location of the policyholder plays a significant role. Not all states or regions are created equal, and understanding these variations is crucial for consumers looking to manage their costs effectively. Factors such as local laws, population density, and even weather patterns contribute to different insurance rates across the country.
Knowing how these regional factors influence pricing can help individuals make informed decisions not just about their coverage, but also where they might want to live or work in the future. If you're living in an area recognized for high crime rates or severe weather conditions, for instance, the repercussions on your insurance premium can be astonishing.
Comparative Analysis of States
Diving deeper into the variations among states reveals a complex tapestry of influences on auto insurance rates. For example, a driver in Michigan could face some of the highest auto insurance rates in the nation, averaging around $2,700 per year, predominantly due to state laws that mandate unlimited personal injury protection. In contrast, drivers in North Carolina average around $1,200 annually, thanks to a more competitive market and fewer regulatory mandates.
- Factors contributing to state variations:
- Regulatory Environments: Different states have unique laws affecting insurance coverage and pricing.
- Claim Frequency: Areas with a higher incidence of accidents or insurance claims typically see higher premiums.
- Economic Factors: Regions experiencing economic growth may witness lower rates due to increased competition among insurers.


This comparative analysis not only sheds light on pricing disparity but also underlines the importance of state-specific regulations and risk assessments, lending insight into why some people pay more while others benefit from lower premiums.
Urban vs. Rural Rates
Pitting urban regions against rural ones offers yet another dimension to understanding regional pricing. Urban centers, with their congested roads, higher population density, and increased likelihood of accidents, generally face steeper insurance costs. For instance, cities like New York or Los Angeles often see premiums reach upwards of $3,500 annually.
Conversely, rural drivers enjoy the perks of lower rates, often paying less than $1,000 per year. Still, it's essential to note that rural areas may not be immune to risks such as wildlife collisions or lower access to emergency services during critical times.
Essentially, the juxtaposition of urban against rural insurance prices is characterized by:
- Higher Rates in urban settings due to:
- Lower Rates in rural areas because of:
- Increased traffic congestion
- Higher theft and vandalism rates
- More expensive hospital costs in case of an accident.
- Wider spaces and less traffic
- More room for safety in driving conditions
- Lower population density reducing the number of accidents.
Ultimately, the understanding of urban and rural rate dynamics gives consumers leverage in negotiating their insurance premiums and potentially relocating to areas where they can save money while still maintaining quality coverage.
"Understanding your local market's characteristics is key. It significantly impacts how much you pay for insurance."
Evaluating where you live or are considering living can have lasting impacts beyond just premiumsâshaping the overall cost of car ownership.
Understanding the Cost Breakdown
Understanding the breakdown of auto insurance costs is crucial for anyone navigating the often murky waters of car insurance. This section digs into the nitty-gritty of how premiums are formed, from the base calculations to the hidden fees that can sneaky their way into a policy. By clarifying these elements, consumers can make informed choices and potentially save some hard-earned dollars.
Components of Premiums
Base Premium Calculation
The base premium serves as the starting point for an insurance policy â essentially a price tag before any adjustments for personal factors kick in. Insurers have specific algorithms and calculations in place that determine this amount, considering various factors, such as the type of coverage selected, the vehicle's make and model, and historical data on claims. The base premium is often viewed as a foundation, with the risk assessment building on top of it.
One key characteristic of base premium calculation is its transparency. Most insurers provide a rough estimate based on general factors, allowing potential customers to compare options. This feature makes it somewhat easier to shop around, but it also brings some trade-offs. For instance, while these calculations can provide a starting point, they may not fully account for individual driving history or vehicles, leading to unexpected costs later.
In summary, understanding base premium calculation helps consumers grasp how their rates could shift primarily due to their specific circumstances.
Adjustments for Risk Factors
Adjustments for risk factors are like the cherry on top of the sundae when it comes to auto insurance pricing. Insurers will modify the base premium according to a driverâs risk profile. This adjustment considers various personal attributes like driving history, claims history, and even the credit score of the driver.
The prominent characteristic here is the concept of user-based pricing. Because each driver presents different levels of risk, the adjustments can range from increases to decreases in premiums based on the individualâs situation. This contributes greatly to the goal of achieving fairness in pricing; a safe driver shouldnât pay the same as someone with a troubled driving past.
However, there are downsides. Not everyone understands how the risk factors are evaluated, leading to frustration when premiums feel unjustifiably high. It's important to regularly review how personal information can influence insurance costs and understand how other adjustments may also be involved.
Hidden Fees and Discounts
Common Fees
Now, letâs talk about those pesky common fees that often lurk in auto insurance policies. These fees can cover a range of costs, such as administrative fees, or even fees for making changes to the policy, like adding a new driver or vehicle.
A defining characteristic of common fees is that they often catch policyholders off guard. Individuals may focus on premium amounts without realizing the total cost could increase significantly with added fees. They add a layer of complexity to budgeting for insurance and can squeeze finances without any significant added value.
Being aware of these fees helps consumers better manage their expenses and negotiate with insurers. In this sense, knowledge is power.
Available Discounts
Finally, let's shine a light on available discounts. These discounts can be real game changers that can lower premiums considerably. Insurers often offer various reductions, whether it's for bundling insurance policies, maintaining a good driving record, or even being a member of certain organizations.
What makes discounts appealing is their potential to translate directly into savings. Many consumers overlook these opportunities simply because they donât fully understand what discounts are at their disposal.
This unique feature helps in reducing overall costs, provided that consumers take the time to inquire about all possible discounts. Utilizing these can lead to significant savings over time, especially for younger drivers or those with a limited insurance history.
Overall, getting a grip on these fees and discounts can relieve some of the burdens that come with auto insurance costs. With a clearer understanding, consumers can navigate their way to better decisions.
Impact of Technology on Auto Insurance Pricing
In today's fast-paced world, technology is rapidly reshaping the landscape of auto insurance pricing. The integration of advanced technological tools and methodologies has made it easier for insurers to analyze risk factors and tailor policies to individual drivers' needs. This evolution not only helps in fine-tuning premiums but also enhances transparency and accountability within the industry. As such, understanding the implications of technology on auto insurance pricing is paramount for consumers.
Data Analytics in Pricing
One of the bedrock principles of modern auto insurance pricing rests on the wealth of data harnessed through analytics. Companies now have access to vast datasets that include everything from demographic details to driving habits. This data isn't just a bunch of numbers in a spreadsheet; it offers insurers a window into driving behavior, allowing them to evaluate risk far more accurately than traditional methods ever could.
For instance, by analyzing patterns such as frequency of sharp turns or sudden braking, insurers can gauge the driving tendencies of policyholders. Young drivers who frequently show risky behavior behind the wheel might face higher premiums than their more cautious peers. Here's how data analytics plays a key role:
- Risk Assessment: Provides insurers with evidence-based assessments of an individual's driving habits.
- Personalization: Enables customized quotes that can be more closely aligned with the actual risk profile of the driver.
- Predictive Modeling: Helps forecast future claims based on historical data, thus allowing for proactive adjustments in pricing.
As a result of these tools, underwriters can better distinguish between lower-risk and higher-risk drivers, which in turn influences how premiums are structured. This granular approach leads to fairer pricing but can also leave some drivers feeling at the mercy of algorithms.
"Technology is not just changing the way we drive; itâs transforming the way we insure."


Telematics and Usage-Based Insurance
Telematics represents a leap forward in the capabilities of auto insurance pricing, introducing usage-based insurance models that reflect real-time driving behaviors. Through device or app integrations, drivers can have their behaviors monitoredâspeeding, acceleration patterns, and braking habitsâsending a steady stream of data back to their insurers. This not only encourages safer driving practices but also rewards responsible drivers with lower premiums. In essence, the technology functions like a virtual coach, nudging drivers to make better choices on the road.
Key points about telematics include:
- Feedback Loop: The data provides immediate feedback for drivers on their habits, which can lead to improved safety.
- Fair Premiums: Since premiums hinge on actual driving behavior rather than generalized factors, many find these plans to be fairer.
- Incentives for Safety: Some companies offer significant discounts for drivers who demonstrate safe driving over time, incentivizing better habits and lower rates.
Telematics not only empowers the consumer by making insurance pricing more transparent but also pressures insurers to maintain competitive advantage by offering well-rounded packages that include these technologies. As this practice continues, itâs likely that more personalization and granularity will surface in auto insurance pricing strategies.
In closing, the impact of technology on auto insurance pricing is profound. As tools like data analytics and telematics become more integrated into the insurance process, both insurers and insured must navigate this evolving landscape with a keen eye on the implications for fairness and accessibility. Ultimately, the better informed one is about these emerging technologies, the better equipped they will be to make sound financial decisions about their auto insurance.
Tips for Managing Auto Insurance Costs
Managing auto insurance costs is paramount for anyone looking to keep their budgets in check while ensuring adequate coverage. The evolving landscape of auto insurance can make navigating these waters a bit tricky, especially for young professionals, students, and small business owners. This section will dive into key strategies for effectively managing these costs without sacrificing necessary protection.
Evaluating Coverage Needs
Understanding what coverage is necessary for your individual situation can significantly influence your overall insurance costs. For starters, itâs critical to assess your driving habits, the vehicle you drive, and your financial circumstances.
Ask yourself questions like:
- How often do you drive?
- What kind of vehicle do you own?
- Whatâs your budget for insurance?
This evaluation can help you determine whether you need full coverage or if minimum liability coverage would suffice. Always remember, falling into the trap of over-insuringâpaying for more coverage than you might ever useâcan be a costly mistake. Customizing your policy can save money and align your spending with your actual needs.
Comparison Shopping
In todayâs digital age, comparing various insurance providers has never been easier. Websites like en.wikipedia.org offer resources to understand what companies operate in your area, and you can use tools that help gather quotes from multiple insurers with just a few clicks.
When shopping around, consider:
- Comparing at least three to five different companies.
- Checking customer reviews for reliability and claims satisfaction.
- Analyzing the fine print to ensure you understand whatâs covered and whatâs not.
This diligent process can uncover significant savings. Don't overlook these savings; they can add up over time, making a real difference in your financial situation.
Maintaining a Good Driving Record
One of the most effective ways to keep your insurance costs low is by cultivating a clean driving record. Insurers look at your history when calculating your premiumâtraffic violations, previous accidents, and even minor infractions can weigh heavily on your overall cost.
To maintain a solid record:
- Avoid distractions while driving.
- Respect speed limits and road signs.
- Take defensive driving courses if necessary.
"Avoiding accidents and infractions is not just a best practiceâit can translate directly into savings on your insurance."
By consistently following safe driving practices, not only do you protect yourself and others on the road, but you also keep those premiums at bay.
Future Trends in Auto Insurance Pricing
The landscape of auto insurance is undergoing significant changes, influenced by technological advancements and evolving market dynamics. Understanding these trends is critical for consumers as they navigate their choices and seek the best value for their coverage. The future trends in auto insurance pricing focus on leveraging data analytics, shifting regulatory frameworks, and changing consumer behaviors. By grasping these elements, readers can make informed decisions that ultimately benefit their finances.
The Role of Artificial Intelligence
Artificial intelligence (AI) is transforming the auto insurance industry in profound ways. Insurers increasingly utilize AI to analyze vast amounts of data to refine their pricing models. This technology enables companies to assess risk more accurately, resulting in fairer premiums based on individual behavior rather than broad demographics.
For example, some insurers are using AI algorithms to evaluate driving patterns collected from telematics devices. This data might include speed, braking habits, and overall driving style. As a result, responsible drivers could enjoy lower premiums, while those with riskier behaviors may see hikes in their rates.
A key component of AI in auto insurance is machine learning, which helps insurers continuously improve their pricing strategies. As these models learn from vast data inputs, they become more precise, allowing companies to offer personalized quotes. As a consumer, being aware that your premium could hinge on how well you drive can motivate better habits behind the wheel.
"Embracing technology is no longer optional; it is essential for remaining competitive in the auto insurance landscape."
Shifts in Regulatory Perspectives
Regulatory frameworks are also shifting in response to the advanced data-driven practices of the insurance industry. Governments and regulatory bodies are reconsidering how auto insurance is priced, focusing on consumer protections while ensuring fair competition among insurers.
One significant shift is the potential for regulations that mandate transparency in pricing models. As AI and data analytics become prevalent, there is a growing call for regulators to ensure that consumers arenât left in the dark about how their premiums are calculated. Insurance companies may be required to disclose the factors contributing to their pricing, fostering trust and encouraging responsible consumer choices.
Moreover, some states are exploring the possibility of implementing usage-based insurance as a standard practice. This could further alter the traditional pricing models. Instead of blanket rates based on demographics, premiums could reflect actual vehicle usage measured through telematics.
In summary, as the auto insurance landscape modernizes, awareness of these trends is crucial for consumers. Both AI advancements and regulatory changes promise to create a more transparent and tailored insurance experience.
Closure and Key Takeaways
Summarizing the Main Points
- Complex Pricing Structure: Auto insurance rates are not merely arbitrary numbers. They are the result of complex calculations that take into account various parameters such as demographics, driving history, vehicle characteristics, and the coverage options selected.
- Regional Influences: Not all states or regions are created equal. Urban areas, for example, generally face higher rates due to increased risks associated with congestion and theft, while rural zones might benefit from lower premiums.
- Technological Impact: Innovations, such as telematics and data analytics, reshape the landscape of auto insurance significantly. These technological tools can personalize pricing through usage-based models, catering to safe drivers with lower premiums.
- Cost Management Options: By actively engaging in comparison shopping, maintaining a clean driving record, and evaluating personal coverage needs, policyholders can better manage and lower their auto insurance costs.
"Knowledge is keyâknowing what influences your premiums puts you in the driverâs seat when it comes to making informed insurance choices."
Encouraging Financial Literacy in Insurance Choices
Financial literacy in the realm of auto insurance is more than just recognizing a price tag. It involves understanding how choices affect premiums, what kind of coverage is essential, and how to navigate the sometimes murky waters of insurance policy details. Readers should take proactive steps to educate themselves:
- Research Thoroughly: Dive deep into the specifics of various insurance options and their benefits. Resource-rich platforms like Wikipedia and Britannica can provide solid foundational knowledge.
- Engage with Communities: Online platforms such as Reddit can serve as valuable spaces for discussion and shared experiences regarding insurance. Hearing othersâ stories can illuminate the dos and donâts that might not be readily apparent through traditional research.
- Consult Financial Advisors: For tailored advice, consulting financial experts can yield benefits that go beyond mere insurance aspects, encompassing broader financial planning.
By embracing a more profound understanding of auto insurance, individuals can not only save money but also cultivate a sense of empowerment over their financial choices.